Making the pharmacy work for you and your clients

Abstract

We often hear people speaking about merchandising, but what do they mean? Is it just another way of advertising products?

In simple terms, merchandising involves how products are displayed in order to influence consumers to buy those products. In general, the display should be eye-catching, attractive and should communicate the value of buying the product to the consumer.

It goes without saying that cleanliness in the pharmacy is crucial – no dust or old labels on the shelves or the products are permitted because that creates the impression that no one cares.